Richard W. Brooks
President and Founder, Brooks Associates
Richard "Dick" Brooks brings more than 30 years of experience in sales and sales management to Brooks Associates, primarily in financial services from the banking and insurance industries.
Dick began his career marketing and selling bank cards to merchants and banks throughout Missouri and Kansas for First National Bank of Kansas City. Later he was promoted to the Correspondent Department to market bank services to other Midwest banks.
In early 1978, Dick was recruited to join United Missouri Bank as vice president and business development officer, establishing major national account relationships. After three years, he was named executive vice president and manager of the bank's Business Development Department.
In 1987, Dick was asked to join American Trust Administrators, one of the bank's major accounts, as the company's new marketing vice president. American Trust Administrators, a third-party administrator based in Overland Park, KS, provides administrative services to small employers who choose to self-fund their employee benefit plans.
Dick had direct responsibility for changing American Trust Administrators from an independent producer network to a set of company-owned offices strategically placed in Chicago, Columbus, Atlanta, Houston, Denver, and Overland Park. He also incorporated the distribution of the company's products and services into each office. During the next five years, Dick affected an increase in business from $4 million to $18 million.
Armed with this experience and 19 years in banking, Dick saw an opportunity to help another company implement a similar product, generating new business and pioneering the company's entry into the age of self-funded medical plans.
Always driven to start his own business, Dick left corporate America in search of the opportunity to train others in effective selling skills. In 1993, he founded Brooks Associates and continues to engage in sales and the delivery of effective selling techniques and sales assessment tools. Dick currently holds a Certification in Sales (CS).
"As a top producer at Nationwide Insurance, I have been exposed to dozens of training programs. The Sandler Selling System is the most practical and certainly the most effective of all the training material I have used over the years. I have saved thousands of man-hours and increased my income tremendously using the Sandler Selling System."
J. Phillips, Nationwide Insurance